A construction company needed help setting up individual WordPress landing pages for a number of their different advertising campaigns, and tracking the conversion rates for each campaign in Google Analytics. I helped by setting up the landing pages and by making the connections between the pages in AdWords and Google Analytics. In this way, the company could track the effectiveness of each campaign and focus their running budgets on the best converting campaigns. The effectiveness was further improved when we implemented remarketing so that potential customers who had visited the site once or twice without converting could be reminded of their visit by targeted ads, even on foreign websites.

I also helped update JavaScript for sliders and other elements that caused problems on the website due to an aging WordPress theme.

landing page

Landing page before optimizations